“Disinformation, which includes fake news, is causing disagreement over basic facts and undermining rational discourse and decision making, with unsettling ramifications for civil society, democratic principles, and business. Democracies around the world are mobilizing to combat it. At a company level, the speed and reach of disinformation increases the potential for brand damage, decreased employee productivity, and other financial impacts.”
Come hear more from our Keynote speaker Jeannette keton
Defend Your Corporate Reputation
A corporation's control of its brand has diminished in the wake of a decentralized consumer environment. What remains true is that a company has ultimate control over its approach to addressing a crisis.
Join us for our inaugural crisis communications event as we explore the intensification of reputation management amidst fake news and social media. This event will address the keys to a proper legal, PR, and HR response. Topics to be discussed include:
The power shift spearheaded by online reviews
Mitigating a fake news attack
Threats to customer trust
Internal collaboration and its foundation to crisis response
Addressing a crisis from a legal perspective
November 14-15, 2018
Loews Chicago O'Hare Hotel
5300 North River Road
Rosemont, IL 60018
Who Should Attend
Defend Your Corporate Reputation is designed for manufacturing professionals tasked with safeguarding a company's brand. This includes decision makers in the following departments:
What Makes MAPI Events Different?
We offer rich dialogue on the issues that matter to you. We deliver actionable insights you can bring back to your company and implement.
Almost all of the content is delivered by your peers at global manufacturers, candidly sharing their challenges, best practices, and solutions.
Balance of strategy and utility
Our events deliver great content around strategy and peer-tested frameworks for putting those methods into action.