Agenda at a Glance*
 

TUESDAY, NOVEMBER 13

5:30PM – 7:00PM

Welcome Reception


WEDNESDAY, NOVEMBER 14

7:30AM – 8:30AM

Breakfast

8:30AM – 8:45AM

Welcome Remarks

8:45AM – 9:45AM

Fake or Fact?  From Disruption to Disinformation

Harvard Business Review calls it “Reality Wars.” The Rand Corporations calls it “Truth Decay.” The Woodrow Wilson International Center for Scholars calls it “The Disinformation Age.” Facts are taking a back seat to opinion and emotion in civil discourse and policy making. Disinformation is on the rise worldwide, eroding trust in traditional sources of facts and creating fissures in democratic ideals and institutions. Our keynote address discusses technologies that are taking disinformation to new levels, the ramifications for business, and what can be done to combat it.  

Don’t Let the External Crisis Create an Internal Crisis

Despite that the core goals of legal and communications departments differ, these business facets simultaneously operate under the principal of defending and advancing the corporate brand and reputation. The need for a cohesive and collaborative culture to prepare and react to an external reputation crisis is imperative, as the optics and consequences of a disjointed response can be further detrimental.  This session will discuss how legal and communications can work together to best protect the company in this 24/7 newscycle. 

9:45AM – 10:45AM

10:45AM – 11:00AM

Break

11:00AM – 12:00PM

Case Study: Deciding When to Dive In

  • Roger Schrum, Corporate Vice President, Investor Relations and Corporate Affairs, Sonoco Products Company

    Join us as a MAPI member company advises its peers on addressing a viral media craze that threatens the corporation’s brand. How should the message be crafted on social networks or to employees and stakeholders? What is an acceptable timeline for a response? Listen as a MAPI peer breakdowns the quick decision-making involved in an immediate call for reputation defense.

12:00PM – 1:00PM

Lunch

1:00PM – 2:00PM

Case Study: Navigating a PR Disaster

2:00PM – 3:00PM

Ignite Session: Perspectives on Crisis Management

Join fellow manufacturing leaders in your respective department space to discuss crisis management perspectives. Have candid conversations with peers to help you solve your most pressing challenges. Attendees will have the opportunity to provide suggestions for discussion topics.

3:00PM – 3:30PM

Break

3:30PM – 4:30PM

Threats to Customer Trust

4:30PM – 6:30PM

Networking Reception


THURSDAY, NOVEMBER 15

7:30AM – 8:30AM

Breakfast

8:30AM – 9:30AM

Crisis Management in the New World

Although every corporate crisis is unique, there are fundamental truths about the way crises behave. As a result, there are best practices for surviving, and even thriving, during and after a corporate crisis. In this presentation, we cover best practices for crisis management based on real crisis examples ripped from the headlines. Everything from the power of a rapid, multidisciplinary, and integrated response to the nuts and bolts of investigation, goal setting, narrative framing and communication, and strategy implementation. All while balancing business imperatives, reputational fallout, multiple stakeholders, potential litigation, government relations, and insurance recovery considerations.

9:30AM – 10:30AM

Case Study: Differentiating Your Brand for Internal & Financial Success

  • Keith Viggers, Division Human Resources Manager, Graco Inc.

Can you tie your reputation to your market capital? Your company’s name recognition and brand have a strong impact on your financial success. This session will discuss how to make your company a great place to work, connecting and striving to engage the new workforce of millennials and Gen Zs, and connecting the dots between the internal brand and the external financial value. Keith Viggers, divisional human resources manager at Graco Inc., will discuss how Graco Inc. tackles this challenge along with differentiating from a similarly named company who has faced its own brand challenges.

10:30AM – 11:00AM

Break

11:00AM – 12:00PM

Ignite Session: Risk Management and Brand Reputation Intelligence

Join fellow manufacturing leaders in your respective department space to discuss crisis management perspectives. Have candid conversations with peers to help you solve your most pressing challenges. Attendees will have the opportunity to provide suggestions for discussion topics.

12:00PM – 1:30PM

Lunch & Panel Discussion: Understanding the Cyber Risk to Your Brand

  • Melissa Ventrone, Member, Clark Hill

  • Bill Hardin, Vice President, Charles River Associates

Using a fact pattern taken directly from today’s headlines, a panel of key players— the “response team”—will lead you through an interactive incident response process using  realistic hypotheticals. They will discuss the life cycle of a data breach incident using the U.S. Department of Commerce’s National Institute of Standards and Technology (NIST) Cybersecurity Framework, including initial identification of the cyber attack; setting up and conducting the investigation; internal and external communications about the breach; working with law enforcement; maintaining privilege; complying with regulatory notice requirements; remediation; public relations; and common pitfalls in responding to an incident.

*Subject to change.