Agenda at a Glance*
 

TUESDAY, NOVEMBER 13

5:30PM – 7:00PM

Welcome Reception
Location:
The Ashburn at Loews Chicago O’Hare Hotel


WEDNESDAY, NOVEMBER 14
All sessions will take place in the Montrose Room.

8:00AM – 9:00AM

Breakfast
Location:
The Ice Bar at Loews Chicago O’Hare Hotel

9:00AM – 9:15AM

Welcome and Introductions

  • Kristin Graybill, Vice President, External Affairs, MAPI

9:15AM – 10:15AM

Fake or Fact?  From Disruption to Disinformation

Harvard Business Review calls it “Reality Wars.” The Rand Corporations calls it “Truth Decay.” The Woodrow Wilson International Center for Scholars calls it “The Disinformation Age.” Facts are taking a back seat to opinion and emotion in civil discourse and policy making. Disinformation is on the rise worldwide, eroding trust in traditional sources of facts and creating fissures in democratic ideals and institutions. Our keynote address discusses technologies that are taking disinformation to new levels, the ramifications for business, and what can be done to combat it.  

10:15AM – 11:15AM

Don’t Let an External Crisis Create an Internal Crisis: Defining Roles and Using a Team Approach to Plan for and Manage Crises

Effective crisis planning and management is an imperative for business today as companies are judged, not just by the fact of having a crisis, but how well they have managed it. Using real world case studies, this presentation will describe crisis planning and response and how teams within a company can work together to identify and resolve internal conflicts that can sometimes prevent an effective external response. This presentation will demonstrate that while legal and communications can appear to be at odds during a crisis, they can work effectively to meet their shared goal to protect the company’s reputation and ensure its business success moving forward. 

11:15AM – 11:45AM

Break

11:45AM – 12:45PM

Sonoco Case Study: Deciding When to Dive In

  • Roger Schrum, Corporate Vice President, Investor Relations and Corporate Affairs, Sonoco Products Company

    Join us as a MAPI member company advises its peers on addressing a viral media craze that threatens the corporation’s brand. How should the message be crafted on social networks or to employees and stakeholders? What is an acceptable timeline for a response? Listen as a MAPI peer breakdowns the quick decision-making involved in an immediate call for reputation defense.

12:45PM – 1:45PM

Lunch
Location:
The Ice Bar at Loews Chicago O’Hare Hotel

1:45PM – 2:45PM

Rexnord Case Study: Navigating Social Media

  • Angela Hersil, Director of Corporate Communications and Community Affairs, Rexnord

When faced with a decision between potential reputation harm and difficult but necessary business decisions, how does a corporation forge ahead? During Angela’s presentation, she will discuss:

  • Rexnord’s recent experience dealing with high-stakes social media amidst new business initiatives

  • How to prepare for, navigate and engage in crises that start or spread online

  • Tools and techniques for monitoring social media

2:45PM – 4:00PM

Ignite Session: Perspectives on Crisis Management

Join fellow manufacturing leaders in your respective department space to discuss crisis management perspectives. Have candid conversations with peers to help you solve your most pressing challenges. Attendees will have the opportunity to provide suggestions for discussion topics.

4:00PM – 5:00PM

Networking Reception
Location:
The Ice Bar at Loews Chicago O’Hare Hotel


THURSDAY, NOVEMBER 15
All sessions will take place in the Montrose Room.

8:00AM – 9:00AM

Breakfast
Location:
The Ice Bar at Loews Chicago O’Hare Hotel

9:00AM – 10:00AM

Crisis Management in the New World

Although every corporate crisis is unique, there are fundamental truths about the way crises behave. As a result, there are best practices for surviving, and even thriving, during and after a corporate crisis. In this presentation, we cover best practices for crisis management based on real crisis examples ripped from the headlines. Everything from the power of a rapid, multidisciplinary, and integrated response to the nuts and bolts of investigation, goal setting, narrative framing and communication, and strategy implementation. All while balancing business imperatives, reputational fallout, multiple stakeholders, potential litigation, government relations, and insurance recovery considerations.

10:00AM – 11:00AM

Graco Case Study: Differentiating Your Brand for Internal & Financial Success

  • Keith Viggers, Division Human Resources Manager, Graco Inc.

What is good reputation really worth? How can a company determine the value of a good reputation in its marketplace, and better yet, what steps can HR take to improve and capitalize on that reputation?

Most people would agree that a good reputation is valuable. In this session, you will learn how reputation can be quantified and we will discuss what Graco Inc. has done to enhance and capitalize on their reputation in the marketplace. Understanding your own company's reputation and taking action to enhance and market that is an endeavor HR can embark on to add value to your business.

11:00AM – 11:30AM

Break

11:30AM – 12:30PM

Panel Discussion: Understanding the Cyber Risk to Your Brand

  • Melissa Ventrone, Member, Clark Hill

  • Bill Hardin, Vice President, Charles River Associates

Using a fact pattern taken directly from today’s headlines, a panel of key players— the “response team”—will lead you through an interactive incident response process using  realistic hypotheticals. They will discuss the life cycle of a data breach incident using the U.S. Department of Commerce’s National Institute of Standards and Technology (NIST) Cybersecurity Framework, including initial identification of the cyber attack; setting up and conducting the investigation; internal and external communications about the breach; working with law enforcement; maintaining privilege; complying with regulatory notice requirements; remediation; public relations; and common pitfalls in responding to an incident.

12:30PM – 1:30PM

Lunch
Location:
The Ice Bar at Loews Chicago O’Hare Hotel

*Subject to change.