Agenda at a Glance
 

TUESDAY, NOVEMBER 13

5:30PM – 7:00PM

Welcome Reception


WEDNESDAY, NOVEMBER 14

7:30AM – 8:30AM

Breakfast

8:30AM – 8:45AM

Welcome Remarks

8:45AM – 9:45AM

Fake or Fact?  From Disruption to Disinformation

  • Jeannette Keton, CEO, Palladin Inc.

    Harvard Business Review calls it “Reality Wars.” The Rand Corporations calls it “Truth Decay.” The Woodrow Wilson International Center for Scholars calls it “The Disinformation Age.” Facts are taking a back seat to opinion and emotion in civil discourse and policy making. Disinformation is on the rise worldwide, eroding trust in traditional sources of facts and creating fissures in democratic ideals and institutions. Our keynote address discusses technologies that are taking disinformation to new levels, the ramifications for business, and what can be done to combat it.  

Don’t Let the External Crisis Create an Internal Crisis

9:45AM – 10:45AM

10:45AM – 11:00AM

Break

11:00AM – 12:00PM

Case Study: Deciding When to Dive In

Join us as a MAPI member company advises its peers on addressing a viral media craze that threatens the corporation’s brand. How should the message be crafted on social networks or to employees and stakeholders? What is an acceptable timeline for a response? Listen as a MAPI peer breakdowns the quick decision-making involved in an immediate call for reputation defense. 

12:00PM – 1:00PM

Lunch

1:00PM – 2:00PM

Case Study: Product Recall

2:00PM – 3:15PM

Ignite Sessions: Perspectives on Crisis Management

3:15PM – 3:30PM

Break

3:30PM – 4:30PM

Catastrophic Dilemmas: Rapid, Multidisciplinary, and Integrated Responses

4:30PM – 5:15PM

Closing Keynote

5:30PM – 7:00PM

Networking Reception 


THURSDAY, NOVEMBER 15

7:30AM – 8:30AM

Breakfast

8:30AM – 10:30AM

Workshop: Threats to Customer Trust

10:30AM – 11:00AM

Break

11:00AM – 12:00PM

The Power Shift: Online Reviews

12:00PM – 1:00PM

Lunch

1:00PM – 2:00PM

Responding to Social Initiatives

2:00PM – 3:00PM

Closing Keynote: Risk Management and Reputation